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The Extraordinary Italian Taste

 

 

 

The Italy-America Chamber of Commerce West, along with other Italian Chambers of Commerce abroad, has joined forces with the Italian Ministry of Foreign Affairs and International Cooperation and Assocamerestero to combat the diffusion of the Italian Sounding phenomenon and encourage the conscious consumption of authentic Made in Italy products though the True Italian Taste campaign.

Italian Sounding refers to those products that have been made to look and sound like their Italian equivalents despite the fact that these imitations have no connection to Italy. 

Through a string of annual True Italian Taste events, IACCW aims to highlight Italy's agri-food products and wines recognised as Protected Designation of Origin and Protected Geographical indication by the European Union. 

 

True Italian Taste activities are aimed at increasing knowledge among consumers as well as consumption in target foreign markets, where Italian Sounding products are mostly found. 

Activities will include educational masterclasses, business trips to Italy for food and wine buyers, workshops, seminars and promotional events.

To find out more about the True Italian Taste Campaign, click here 


TRUE ITALIAN TASTE & IACCW ACTIVITIES 


2021


True Italian Taste Masterclass: Untapped Secrets of Italian Craft Beer

with Lorenzo "Kuaska" Dabove and Tomm Carroll 

ONLINE EVENT 

JULY 8TH 2021 

A True Italian Taste Masterclass exploring the originality and creativity of Italian brewers and learn the key steps of beer tasting. Italy is famous all over the globe for its artful influence on culture, which is revealed in many fields, such as fashion, design and - above all - great cuisine and world-class wine. However, not everyone knows that over the past 25 years, Italy has gained a highly respected reputation in the production of craft beer, or birra artigianale. This True Italian Taste masterclass will reveal the exciting story of the craft beer revolution, which was fomented in Northern Italy in 1996 by a handful of pioneer brewers, and continues to the current day with innovative experimentation yielding even more exciting results. Akin to a terroir - Italian craft brewers’ intimate relationship to their land, through the use of local ingredients - these beers possess distinctive aromas and flavors, thanks to the sensational biodiversity of their homeland. Through an engaging presentation, participants will be able to appreciate the imagination, originality and creativity of Italian brewers, and will learn the key steps to follow to taste a beer, and hopefully will seek out some birra artigianale to experience it for themselves!

CLICK HERE TO REGISTER


The Authentic Italian Table with Chef Antonia Klugmann 

ONLINE EVENT

JUNE 19TH, 2021 

The Italy-America Chamber of Commerce West, in partnership with La Cucina Italiana, presents an exclusive Virtual Culinary Experience with Michelin awarded and leading Italian chef Antonia Klugmann. Join editor-in-chief Maddalena Fossati as she takes a seat at Antonia’s Authentic Italian Table - showcasing recipes and inspiring conversation that capture the multifaceted essence of authentic Italian cuisine. As part of the IACCW’s annual True Italian Taste events - funded by the Ministry of Foreign Affairs and International Cooperation and led by Assocamerestero, you’re invited to explore and connect with Italy’s culinary heritage through the lens of its most iconic leading chefs.

CLICK HERE TO REGISTER


2020


THE AUTHENTIC ITALIAN TABLE LOS ANGELES 

 

The Authentic Italian Table ft. Michelin Star Chef, Enrico Bartolini - Consumer Session 

 

THE AUTHENTIC ITALIAN TABLE FT. MICHELIN STAR CHEF, ENRICO BARTOLINI 

DIGITAL CONSUMER SESSION 

SEPTEMBER 15TH, 2020

IACCW organized a culinary digital cooking and discussion session with the famous Italian, Michelin rated Chef, Enrico Bartolini, so as to educate and promote authentic Italian food products, traditions and dishes and speak of the diversity of flavors among a diverse consumer basis online. 


The Authentic Italian Table Ft. Michelin Star Chef, Enrico Bartolini - Media Session

 

THE AUTHENTIC ITALIAN TABLE FT. MICHELIN STAR CHEF, ENRICO BARTOLINI 

 DIGITAL MEDIA SESSION 

SEPTEMBER 15TH, 2020 

IACCW organized a digital culinary discussion for members of the food and beverage trade media,  with Chef Enrico Bartolini, so as to educate and promote authentic Italian food products and connect over diversity of flavors among classic Italian food specialties. The event was by invitation only for an exclusive public of culinary, food and beverage members of the media industry.  


The Authentic Italian Table Feat. 3-Michelin-Star Chef, Enrico Bartolini

Fried Chicken with Sweet & Sour Sauce Instructional Video 

 

IACCW organized a digital culinary class with Chef Enrico Bartolini, so as to share with the registered interested parties culinary tricks to cooking a delightful and all Italian Fried Chicken with Sweet & Sour Sauce dish. The online event was made possible thanks to the Rossoblu Restaurant, located in Downtown Los Angeles, which provided cooking boxes with fresh ingredients, which were delivered to registered guests addresses. The instructional video, led to the main event itself on September 15th, 2020, the Authentic Italian Table with Chef, Enrico Bartolini, during which consumers were able to digitally connect with the famous Michelin Star Chef. 


 

The Authentic Italian Table Feat. 3-Michelin-Star Chef, Enrico Bartolini

Beet Puree & Gorgonzola Risotto Instructional Video 

 

 

IACCW organized a digital culinary class with Chef Enrico Bartolini, so as to share with the registered interested parties culinary tricks to cooking a delightful and all Italian Beet Puree & Gorgonzola Risotto dish. The online event was made possible thanks to the Rossoblu Restaurant, located in Downtown Los Angeles, which provided cooking boxes with fresh ingredients, which were delivered to registered guests addresses. The instructional video, led to the main event itself on September 15th, 2020, the Authentic Italian Table with Chef, Enrico Bartolini, during which consumers were able to digitally connect with the famous Michelin Star Chef. 


A TRUE ITALIAN TASTE GELATO MASTERCLASS with Gelato Festival & ft. Mongibello Juice

 

A TRUE ITALIAN TASTE GELATO MASTERCLASS - with Gelato Festival & ft. Mongibello Juice 

 DIGITAL MASTERCLASS  

AUGUST 23ED, 2020 

IACCW organized a digital gelato masterclass featuring Member, Mongibello Juice in collaboration with Gelato Festival, gelato shop. The masterclass aimed at educating and promoting authentic Italian gelato recipes and give consumers the chance to connect, digitally, over diversity of gelato flavors, and the history of the famous Italian delight. Registered guests were able to prepare directly from their home, gelato and tune in live during the digital session, on August 23ed, so as to learn directly from Gelato master of Gelato Festival, how to prepare authentically the all Italian summer staple, Gelato. 


2019


 

IACCW TRUE ITALIAN TASTE 2019 HIGHLIGHTS 

In 2019, IACCW, organized a series of workshops, seminars, series of training activities, and events apt to educate professionals, consumers and members of the food and beverage trade industry alike, so as to promote, authentically Italian food and beverage products in the West Coast of the US. To view this year's event highlights, CLICK HERE, on the image below. 


TRUE ITALIAN TASTE PRESENTS: MODERN TUSCAN FLAVORS FEATURING PECORINO TOSCANO P.D.O. 

BEVERLY HILLS (CA)

NOVEMBER 13TH, 2019 

AT IL FORNAIO RESTAURAN

IACCW is organizing a culinary training and class series for professionals and members of the food and beverage trade, in Beverly Hills (CA), so as to educate and promote authentic Italian food products and speak of the diversity of flavors among classic Italian food socialities. The event is by invitation only for an exclusive public of culinary, food and beverage experts and members of the industry. IACCW will be featuring Pecorino Toscano D.P.O. and authentic Tuscan Flavors at Il Fornaio, Beverly Hills. 


TRUE ITALIAN TASTE PRESENTS: MODERN TUSCAN FLAVORS FEATURING PECORINO TOSCANO P.D.O. 

 SEATTLE (WA)

NOVEMBER 11TH, 2019

IACCW is organizing a culinary training and class series for professionals and members of the food and beverage trade, in Seattle (WA), so as to educate and promote authentic Italian food products and speak of the diversity of flavors among classic Italian food socialities. The event is by invitation only for an exclusive public of culinary, food and beverage experts and members of the industry. IACCW will be featuring authentic Pecorino Toscano D.P.O. and true Tuscan Flavors presented by Ritrovo Selections. 


EXCLUSIVE TRUE ITALIAN TASTE: PRE-OSCAR RECEPTION 2019 

WEST HOLLYWOOD (CA)

OCTOBER 28TH 2019

AT N 10 RESTAURANT 

The Italy-America Chamber of Commerce West presented with the True Italian Taste Campaign, an exclusive, reception honoring the legendary screenwriter and film director,  Lina Wertmüller. As the first woman nominated for an Academy Award for Best Director IACCW and True Taste organized an exclusive reception at N 10 Restaurant in Los Angeles.  


TRUE ITALIAN TASTE: D AS IN DESIGN - AT WESTEDGE DESIGN FAIR 2019 

BARKER HANGAR SANTA MONICA (CA) 

OCTOBER 27TH, 2019

AT WESTEDGE DESIGN FAIR

IACCW is organizing a culinary demos series and educational classes promoting authentic Italian food and beverage products, flavors, recipes and authentic Italian culinary know-how in the Culinary Pavilion , at the WestEdge Deisgn Trade Fair in Santa Monica, CA. Featuring authentic Pecorino Toscano P.D.O. and presented by Chef Steve Samson, from Rossoblu Restaurant in Downtown LA. 


TRUE ITALIAN TASTE - 4 HANDS DINNER: IT TV FESTIVAL KICK-OFF

LOS ANGELES (CA)

SEPT. 18TH, 2019  

AT CAL MARE RESTAURANT 

IACCW, presented the True Italian Taste campaign, showcasing an exclusive 4 Hands Dinner, presenting truly Italian dishes, with extraordinary Chef, and Ambasciatrice del Gusto, Chef Barbara Pollastrini. The Dinner was presented in occasion of the presentation and kick-off of the IT TV Festival in Los Angeles. The event was open to professionals and qualified members of the industry, ONLY. 

To view photos, click on the image below. 


 

THE AUTHENTIC ITALIAN TABLE WITH TRUE ITALIAN TASTE - FROM BOLOGNA TO LA - A PROGRESSIVE PASTA EXPERIENCE  

LOS ANGELES (CA) 

MAY 24TH, 2019

AT ROSSOBLU RESTAURANT

At Rossoblu Restaurant in Downtown LA, IACCW organized from Bologna to LA - A Progressive Pasta Experience, at the Authentic Italian Table, where the Chamber brought in from Italy, Michelin Rated Restaurant, Amerigo 1934, sfogliene to educate attending guests on how to make authentically Italian pasta.  Pasta master, Steve Samson showcased his know how, along with Amerigo 1934 Chefs, and Sfolgiene, in front of LA locals and foodies, so as to teach authentically Italian culinary tricks and secrets. 

To view photos of the event, click on the image below. 


THE AUTHENTIC ITALIAN TABLE WITH TRUE ITALIAN TASTE - PASTA MASTERS 

BEVERLY HILLS (CA)

MAY 23RD, 2019

AT MR C RESTAURANT 

At Mr C Restaurant, in Beverly Hills, IACCW organized Pasta Masters, at the Authentic Italian Table, where the Chamber brought in from Italy, Michelin Rated Restaurant, Amerigo 1934, sfogliene to educate influencers, chefs and local guests, on how to make authentically Italian pasta.  Pasta masters who showcased their know how, included Restaurateurs such as head chefs from Jame Enoteca, Mr C Beverly Hills, Angelini Restaurnat and Amerigo Trattoria 1934. Other showcasing companies, promoting authentically Italian products, included Lavazza, Antinori, Peroni, Fantinel with the official carrier of the event being airline, Alitalia. 

To view photos of the event, click on the image below. 


TRUE ITALIAN TASTE AT GELSON'S - MASTERCLASSES  

ENCINO (CA)

APRIL 26TH, 2019

AT THE GELSON'S HEADQUARTERS  

IACCW is organizing a culinary training and class series for professionals and members of the food and beverage trade, at the Gelson's Headquarters, in Encino, CA, so as to educate and promote authentic Italian food products and speak of the diversity of flavors among classic Italian food socialities.

EVOO TRUE  ITALIAN TASTE MASTERCLASS

You will be guided through an experiential tasting experience of Italian extra virgin olive oils, learning how to detect faults and discover flavor characteristics, presented by Orietta Gianjorio, sensory evaluation expert of Olive Chocolate and more and assisted by tutor, Yoanne Mongaro, Executive Director of Marketing at Gelson's.  

SLOW FOOD & FAST CARS MASTERCLASS 

Modena and its traditional balsamic vinegar, a guided discovery of Modena's liquid gold and its traditional production presented by Orietta Gianjorio, sensory evaluation expert of Olive Chocolate and more and assisted by tutor, Yoanne Mongaro, Executive Director of Marketing at Gelson's. 

To view photos of the events, click on the image below.  


SEEDS OF DISRUPTION & TRUE ITALIAN TASTE AT SAVOR ITALY 2019 

BEVERLY HILLS (CA)

FEBRUARY 28TH, 2019

AT THE PENINSULA HOTEL

In its efforts to push fourth Italian food innovation and in order to promote authentic Italian food and beverage products in the West Coast of the US, IACCW, with the Future Food Institute organized a special feature called Seed of Disruption at Savor Italy 2019. 

To view the event photos, click in the images below. 


2018 


TRUE ITALIAN TASTE AT THE ITALIAN EXCELLENCE GALA 2018

BEVERLY HILLS (CA)

DECEMBER 13TH, 2018

AT THE GREYSTONE MANSION

At GreyStone Mansion in Beverly Hills, IACCW organized the Italian Excellence Gala, where the Chamber recognized Italian Eco-Concious entrepreneurs, artists, business professionals and sportsmen and promoted Authentically Italian food and wine products, so as to promote Italian food and beverage authenticity in the West Coast of the US. 

To view event photos, click on the image below. 


 

TRUE ITALIAN TASTE AT WESTEDGE DESIGN FAIR 2018 

SANTA MONICA (CA)

OCTOBER 21ST, 2018

AT WESTEDGE DESIGN FAIR, BARKER HANGAR  

IACCW organized a culinary demos series and educational classes promoting authentic Italian food and beverage products, flavors, recipes and authentic Italian culinary know-how in the Culinary Pavilion , at the WestEdge Deisgn Trade Fair in Santa Monica, CA. 

To view photos of the masterclasses, click on the image below.


TRUE ITALIAN TASTE AT LIVE AND DINE LOS ANEGLES 2018 

SANTA MONICA (CA)

JULY 29TH, 2018

AT THE FAIRMONT MIRAMAR & BUNGALOWS 

IACCW set up at the exclusive Angeleno Magazine, Live and Dine LA 2018, consumer specific a event, a section dedicated solely to promoting authentic Italian food and beverage products, so as to educate consumers and showcase truly Italian products and recipes. 

To view photos of the event, click on the image below. 


THE AUTHENTIC ITALIAN TABLE & TRUE ITALIAN TASTE AT THE LA FOOD BOWL 2018 

LOS ANGELES (CA)

MAY 13TH, 2018

AT THE HOLLYWOOD PALLADIUM

In its efforts to promote Italian authenticity, recipes and culinary know how, IACCW, at the LA Food Bowl 2018, brought fourth with True Italian Taste the Authentic Italian Table initiative, so as to bring awareness to authentic Italian food and beverage products in the West Coast of the US.

To view the event photos, click in the images below. 


2017 


TRUE ITALIAN TASTE AT THE ITALIAN EXCELLENCE GALA 2017

LOS ANGELES, CA

DECEMBER 8TH, 2017

AT N10 RESTAURANT

IACCW organized the Italian Excellence Gala at the famous N10 Restaurant, local LA hot spot, where the Chamber recognized Italian  entrepreneurs, business professionals and sportsmen alike and promoted authentically Italian food and wine products, so as to promote Italian food and beverage authenticity in the West Coast of the US. 

To view event photos, click on the image below. 


TRUE ITALIAN TASTE AT MOZZA, LA 2017 

WEST HOLLYWOOD (CA)

NOVEMBER 20TH, 2018

AT MOZZA RESTAURANT 

IACCW organized a sector specific culinary experience for food and beverage members of press and influencers in order to showcase Enzo Coccia's culinary skills and showcase authentic Italian food products and recipes, so as to support and promote Italian food and beverage authenticity in the West Coast of the US. 

To view event photos, click on the image below. 


TRUE ITALIAN TASTE MASTERCLASS AT GELSON'S 2017 

ENCINO (CA)

OCTOBER 11TH 2017

AT THE GELSON'S DISTRIBUTION CENTER

IACCW organized a culinary training and class series for professionals and members of the food and beverage trade, at the Gelson's Distribution Center, in California, in order to educate and promote authentic Italian food and beverage products and tastes to professionals and bring fourth its mission to support the True Italian Taste Campaign.  

To view the video of the masterclass, click on the image below.


TRUE ITALIAN PIZZA AT DE SANO PIZZERIA 2017 

WEST HOLLYWOOD, CA

APRIL 2ND, 2018

AT DE SANO PIZZERIA 

IACCW organized a sector specific culinary experience for food and beverage members of press and influencers in order to showcase authentic Neapolitan Pizza, promote the real Pizzaiuoli's culinary skills, and support the authentic art of making Neapolitan pizza and promote Italian food and beverage authenticity in the West Coast of the US. 

To view event photos, click on the image below. 


2016 


TRUE ITALIAN TASTE MASTERCLASS AT THE FOUR SEASONS HOTEL 2016

BEVERLY HILLS, CA 

NOVEMBER 21ST 2016

AT THE FOUR SEASONS HOTEL 

IACCW organized educational classes promoting authentic Italian food and beverage products, flavors, recipes and authentic Italian culinary know-how at the Four Seasons Hotel in Beverly Hills,CA, in order to bring awareness to the True Italian Taste Campaign.

To view photos of the masterclasses, click on the image below.

 


The Extraordinary Italian Taste commercial directed by Silvio Muccino


 

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