ABOUT THE INITIATIVE
World Week of Italian Cuisine aims to promote quality food and Italian cuisine abroad, distinctive signs of the "Italian Brand" in the wake of the great themes that , starting from EXPO 2015 Milan, distinguish the Italian food industry: quality, sustainability, culture, food security, the right to food, education, identity, territory, biodiversity.
Added to this is the work of valorization, also for tourism purposes, of the territories, the itineraries of Italian culinary art, as well as the Mediterranean diet, one of the elements that makes Italy the healthiest country in the world.
The presentation and internationalization activities of the Italian training offer in the sector are also fundamental, in order to attract talents from abroad and retain them for the use of quality Italian products.
The project integrates with the actions envisaged by the Plan for the extraordinary promotion of Made in Italy, promoted by the Government in order to strengthen the distribution and commercial presence of the real Italian food products, as well as with the objectives of the 2017 Tourism Strategic Plan -2022, aimed at highlighting the less known territories abroad.
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IACCW INITIATIVE 2020 PROGRAM & SCHEDULE - TBA
ABOUT THE TRUE ITALIAN TASTE CAMPAIGN
"True Italian Taste North America is a project born thanks to the support of the Italian Ministry of the Economic Development for the greater diffusion and knowledge of the authentic Italian agri-food product" - by True Italian Taste Campaign
ABOUT IACCW AND TRUE ITALIAN TASTE
IACCW in its efforts to promote bilateral trade between Italy and the US, pushes forth the True Italian Taste Campaign, initiative coordinated by AssoCamere Estero and promoted by the Italy-America Chamber of Commerce West, and other Italian Chambers of Commerce abroad, through sector specific, targeted events, masterclasses and much more.